Albing International Marketing 

Announces the publication of

MILLENNIALS At HOME...In The Kitchen

A comprehensive look at what the Millennial Generation wants today for the kitchen and what they will want for the future.  This study draws a "picture" of their current kitchens and what they will look like five years from now.  It is a follow up to AIM's 2010 landmark study, 

MILLENNIALS At HOME.

   

 What do Millennials think about the kitchen and cooking?

     * Cooking is a source of pride and independence for Millennials -

       they love to cook, but only 45% consider themselves a "good cook."

     * They seek a "warmth factor" for the kitchen because it generates

       fond memories of their parents' kitchens.  58% described their

       dream kitchen as "comfortable." 43% said it would be "warm and

       cozy."

     * They want larger kitchens in the future, not to impress others, but

       for practicality and better organization.  74% said that their

       dream kitchen would have "plenty of storage."

     * Millennials spend hours online "crowd sourcing" recipes and

       ingredients. 47% find recipes online.  Only 20% seek recipes from

       cookbooks.

     * The kitchen has become a masculine proving ground and, at times, a

       battleground between the sexes. To Millennials, being a

       well-rounded guy means knowing about food.

   And there is so much more information in 

MILLENNIALS At HOME...In The Kitchen.  

Order it today for immediate delivery.

Email:ralbing@albing.com

Primary research for the study was conducted over the past two years and included online surveys of over 2000 Millennials as well extensive online focus groups and in-depth interviews across the US.

   MILLENNIALS At HOME...In The Kitchen is an invaluable tool for anyone

   whose business focuses on the kitchen.